Leesa Product Management
Building the operating system behind a faster, more accountable ecommerce team.
The brief
Translate customer insight into shipped work.
As my role expanded, I oversaw Leesa's ecommerce team and managed both content and product design. I partnered across development, creative, marketing, customer experience and supply chain to turn business goals into a focused product roadmap.
The work was equal parts prioritization and orchestration: define the problem, make the tradeoffs visible, assign clear owners and keep learning after launch.
01 / Operating model
A roadmap that could survive real life
I organized initiatives with a lightweight product management framework. Opportunities were scored using reach, impact, confidence and effort, then translated into scoped tasks and launch plans.
That structure helped the team move between major launches, conversion work and platform maintenance without losing the reasoning behind each priority.
- Bread Pay financing
- Mattress recommendation quiz
- Product page optimization
- Yotpo reviews
- New product launches
02 / Launches
Seven mattresses, one coordinated system
When Leesa moved manufacturing in-house in 2023, the team launched seven mattresses plus new accessories. I coordinated the digital work across product setup, inventory, content, merchandising and quality assurance in Shopify.
Working backward from each launch date exposed dependencies early and gave every team a shared definition of ready.
03 / Experimentation
Keep several useful bets in motion
Research, customer feedback and behavioral data fed an experiment backlog. I prioritized ideas by impact and effort, then kept three to five tests running concurrently with monthly reporting back to the business.
One urgency experiment used social proof to show recent purchase activity. It increased conversion by 5 percent and was rolled out to the full audience.
04 / Ecommerce stack
Make the tools work as one experience
I led the selection, implementation and ongoing use of third-party tools across the storefront. The stack included Shopify, Attentive, Contentsquare, Yotpo, Bread Pay, Clyde, Monetate and Contentstack.
The goal was never to add software for its own sake. Each integration needed a clear customer or operational job, an accountable owner and a way to measure whether it was earning its place.
05 / Commercial rhythm
Promotions without operational chaos
I owned the promotional workflow across merchandising, discount creation, site messaging and launch QA. Black Friday 2023 became a representative example: one coordinated plan connecting the commercial offer to every customer-facing surface.